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after lasting two years quietly, once was the early Internet most main application search service, starts in 2005 two resurgences, the entire Chinese online market's core profit pattern starts by individual consumer market to shift from this to the enterprise market. This process fast suddenly, in the certain extent had already broken the balanced aspect which Chinese Internet market several years form before this. Bears the brunt the broken bureau is Google, Yahoo!, MSN as well as the baidu and so on four big searches the thumb.

� � On February 28, the baidu promotes in the world after last November the first section of WAP Chinese homepage search engine, once more issued the global first section of support Chinese and English the hard disk searches 1.0 testing versions, and boosts in 10 days should search tool's official version; At the same day, Google Corporation in California announced promotes the Google tabletop search Chinese version, simultaneously promotes also has the use traditional Chinese and Korean character hard disk searches the tool testing version as well as the weather forecast search service; After before this, Microsoft MSN while continues to continue to use the Overture technology, promotes the update the search service and the key word search advertisement, has joined the technical competition.

� � This influence, is started including native place gateway's more influences from the backstage to move toward the onstage, acts as the search to serve provider's role directly. From this, the search technique more disguises the old as the new, besides the browser and the address fence search, the tabletop search, the hard disk search, the interactive search, the intelligent search, local searches, the motion search and so on new tool also in abundance to emerge.

� � Tendering place elevation of temperature

� � Searches in the domain a service which favors, without doubt is the payment search, is also the tendering advertisement place service. This kind of relatedness, enables the network search to have the possibility to become on the Internet the biggest economies of scale service. Along with capital adding fuel to the flames, in local searches the contention which along with a search manufacturer, domains and so on blog tool, tabletop search, interactive search, motion search grow day by day, the payment searches the market the rise space to release suddenly, becomes the Chinese Internet after the short note the profit pattern which favors.

� � It is well known, search engine's profit pattern is mainly the IE address fence search, the website registers, the fixed place, the tendering place and so on, � �the tendering place� � is the baidu the network marketing pattern which promoted in 2001, namely the enterprise sought good sorting according to according to the set price Gao Zhe and the click payment's principle in the search result. As soon as a result of the payment search service pattern as well as the fixed price system's transparence, this pattern passes through promotes namely is subject to the service provider and the small and medium-sized enterprise pursues holds. Inexpensive repays high as a result of the expense, the baidu tendering place customer continued the tariff to occupy the domestic network promotion product first place, the baidu therefore takes advantage of this attracts has surpassed 50,000 audiences' enterprises for the number, and became the home biggest network marketing platform.

� � Is different with the mail marketing's disturbance type marketing way, the tendering place belongs to the permission type marketing. According to this kind of pattern, the sponsor must for and the specified input key word related search result nearby on and advertisement position defray expenses. As one kind using the network to the product pre-sale, sells, the post-sale various links to carry on the follow-up service the direct market marketing pattern, the network marketing including the email marketing, the writing chain advertisement, the search engine result writing chain, the network picture advertisement, the search engine result registers, the search engine tendering place and so on many kinds of forms.

� � At present, the domestic overwhelming majority network marketing service like baidu, Sina and so on mainly adopt the strategy which the business agent channel sells online under to promote the payment search service, but not yet like Google such uses the customer self-service type direct sale pattern, to attract the method which through the free mailbox and promote, thus how many appears conservative. However some analysts pointed out that this is not yet true with Google the localilzation, but the baidu and so on has the good channel resources use to concern.

� � Great benefit time contention

� � The payment search engine marketing market's sustained growth began in 2002, entered the fast heating-up period in 2004. Since then, Google surpasses 90% income and 2/3 profit from the payment search service, the baidu tendering place service occupies the income 80%. With network advertisements and so on game type, picture type, background brand type compare, the tendering advertizing cost is extremely low, and according to the click payment, the investment rate of return is quite high. If the button advertisement collects fees every month generally between 1500 Yuan to 8000 Yuan, but tenders the advertisement each time to click on the basic price only then 0.3 Yuan.

� � According to match evaluates issues "Chinese Network Marketing Service market Condition Investigation report" at the beginning of May, the search engine promotion has become the network marketing service which the Chinese Enterprise is most important and most receives welcome, some 50.14% enterprises have purchased or the plan purchase baidu tendering place service. Match reports also indicated that 80.97% enterprises use the network marketing to serve, particularly the search engine promotion, the ratio is 75.30%, but other network promotion way and so on email promotion, Chinese website, on-line transaction platform approvals insufficient 5%.

� � The professional believed that along with the online market's day-by-day segmentation, along with the user scale's day-by-day growth, the search already became the network enterprise's core competitiveness. Although since 2004 foreign capital companies and so on Google have had an action to perform, but in view of the fact that China searches the market the maturity and the policy bottleneck, these Foreign-funded enterprise still did not have to hasten to ground the Chinese market on a large scale truly.

� � Chinese Academy of Science Graduate school Management Institute Vice-President Lu Benfu told the reporters, a traditional advertisement form most major problem, was in the advertisement investment has a very major part is uses on the invalid community, this community was not interested to the advertisement transmission's information, has created the huge waste.

� � According to match Wang, match Consultant unite the issue "2004-2005 Year Chinese Search engine Industry Opportunity study Annual report" count, at present the domestic website number was probably 660,000, the Chinese search engine market size has amounted to 940,000,000 Yuan, estimated that next several years the powerful impetus which will renew along with the technology, will search the market will maintain 60% to 70% fast growths, will achieve 2,610,000,000 Yuan market sizes to 2006. These indicated that marches into the profit time comprehensively along with the Chinese Internet, the Traditional enterprise network application also in the acceleration, take the search engine promotion as representative's network marketing, already was ultimately.